Make Money With Google Adsense and Adwords

The search engine giant Google has developed a pay per click advertising system of their own which allows you to place their advertisements on your web pages. If a visitor to your web page clicks on one of these advertisements, you get paid a percentage of the pay per click value.

This system known as Google Adsense is a quick and easy way for webmasters to monetize their website's content pages and earn money from visitors to their website. What makes this system so powerful is that Google uses a special algorithm to determine the theme of each page and then only displays advertisements matching that theme.

The other side of the Google pay per click system is known as Google AdWords. Products owners who wish to promote their wares, open memberships in Google AdWords and create advertising campaigns based on keywords which are regularly searched for by people using the search engines. These advertisements appear in two different locations:

1) They appear on the Google search results page as "Sponsored Links" when the keywords searched for by the web surfer match those that the Adsense member included with their advertisement.
2) On any web page which has incorporated the Google Adsense code they appear as "Ads by Goooogle" when the theme of the web page matches the keywords the Adsense member used for their advertisement.

When one of these advertisements is clicked by a web surfer, the advertiser (Adwords member) is charged the amount they bid on the keyword and the webmaster (Adsense member) is credited with a percentage of the bid amount.

Due to the size of the internet and the shear number of people advertising with Google Adsense, there is a wide range of topics available for webmasters to capitalize on by creating websites based on those topics, but structured specifically to earn money through Google Adsense.

The golden rule for an "Adsense Site" is to limit the options any visitor has when they arrive at a web page to the following:

1) Click a Google Adsense Advertisement for more information.
2) Leave the website by clicking the back button or closing the browser.
3) Clicking to another page on the website which displays more Google Adsense ads. This last option must be made as difficult as possible by not displaying the website menu in any normal or anticipated position.

The key to getting people to click on an AdWords advertisement for more information and not clicking the back button is a bit of a tightrope act... Basically you have to provide just enough information to wet the visitor's appetite so they are eager to carry on searching, but not too little that they get annoyed because of a lack of information and the resulting feeling they've wasted their time.

From your point of view you don't want to spend all that time and effort building a website and getting a reasonable flow of visitors through it, and only earning a couple of cents when people click on your Google Advertisements.

Clearly you need to do a little research before hand and discover which topics and related keywords or phrases cost the most for an Adwords member to bid on. For example, anybody who wants to promote an internet marketing related product using Google Adwords had better be prepared to pay dearly for the more popular keywords.

The downside of building an "Adsense Site" on an expensive theme is there is so much competition for the popular keywords, that you will have to be a search engine optimization wizard to get the search engine rankings required to generate enough traffic to your website.

The key is to find keywords or phrases that people regularly search for but which do not have much competition from other websites on similar themes. You will not get much website traffic from these little known keywords, so you will need to uncover a lot more of them to make up the difference.

Once you have built your website and got the right balance between keyword value, popularity and competition, your website will earn a nice steady passive income from Google Adsense with very little additional effort on your part.